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Sleep Maxxing Sleep Practices Gain Attention in Sleep Health

How a viral trend compares with evidence-based sleep strategies

Naveen Sankar S's avatar
Naveen Sankar S
Nov 16, 2025
∙ Paid

Emerging social media trends around “sleep-maxxing” highlight growing public interest in optimizing sleep, but experts note that benefits vary widely by person and that many promoted strategies lack scientific validation.

Evidence-based sleep care still centers on behavioral consistency, sleep hygiene, and cognitive behavioral therapy for insomnia.

Study…

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