Drug Companies Use Shadow Influencer Campaigns Online
A new analysis reveals widespread undisclosed promotion of prescription drugs across major social platforms.
A cross-sectional analysis of 740 high-engagement social media posts found that more than 80 percent contained undisclosed influencer promotion of prescription drugs, with most emphasizing benefits and minimizing risks, highlighting a major gap in drug safety communication for patients and healthcare providers.
The study focused on three commonly promote…
Keep reading with a 7-day free trial
Subscribe to Just Healthcare to keep reading this post and get 7 days of free access to the full post archives.